Tuesday, 14 November 2017

Small Business Saturday! Advertise to make a difference


Remember Yellow Pages? I do, I worked for them selling advertising space in the directory. Well one of the things they taught me was small business never advertises enough! I have just been talking to Kathy Bailes owner of the Isle of Thanet News and guess what she said People don't advertise enough. There is a common thread working here a giant national advertising machine like Yellow Pages and a small local newspaper are both reading from the same hymn sheet so maybe there is something in this advertising lark. I have used local newspaper advertising most of my working  life and my Dad did before me. Local advertising works and with Small Business Saturday coming along fast 2nd of December get your skates on if you want additional customers. Ring Isle of Thanet News on 07757 771459 to get your advertising campaign sorted.
Newspapers are struggling in the internet age so remember to pick up a hard copy when in the paper shop. An aunt recently sent me a pile of local news paper cuttings clipped from both Isle of Thanet News and Gazette going backover the 50's and 60's. If you dont buy local newspapers how will you be able to discover things all these years later. I spent a pleasant hour perusing a pile of old paper.

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