I personally put it down to belief. I recently contacted a couple of local firms about their web presence and or lack of it. One told me they do well with business from the internet and planned a complete revamp of their website to make online shopping a more exciting experience (their words not mine) for the customer. Another I spoke to went away and redesigned the website they already had and made it a much better more exciting (my words not theirs) experience for customers.Some one else I spoke to received about ten tweet replies on twitter whilst I was talking to them, they told me this was not the norm but had been on twitter earlier in the day and the tweets had caused a minor storm of interest. They normally use faceboook as a medium and the twitter thing was surprising them at the huge amount of interest in such a short amount of time.
Yet at the other end of the scale are those who do not have any belief. I was on twitter and recomended a local business to a fellow Twitter user. I then went on to the twitter account of the place I had recommended and was dismayed when after recommending them the twitter account had not been updated in six months. I had to do a lengthy google search to get a phone number for them and when I finally contacted them and spoke about the lack of updates on twitter was to it (twitter) does not work for us infact the internet doesn't work for us we have no time to update it or tweet followers because they are busy serving real customers! I was shocked the person I had recommended them to was a real person known to the local community and on further examination tried to buy from the business I was recomended and had made visits and calls all to no avail and was still waiting for a call back from them. A tweet takes seconds and can be done from a mobile phone. Customers of all demographics are close to twitter. Grand parents Mums and Dads and kids. I spoke with one nice chap who told me age doesn't matter Grand parents who don't have computers get info from sons daughter and grand children who do. The amount of time I have sat watching TV with my kids and we have said I remember him wasnt he in so and so and before you know it the answer is there from google via a mobile phone. I know to me it is science fiction but it is science fact and if you are in business and dont use the internet you are loosing out.
Websites need to be fully functional, they need to work its no good making a site that google or other search engines can not find. GET SEO done. SEO is search engine optimisation which means get the best from the information you have on the web and make search engines find your site. I am not going into SEO here the web is full of it and if you can read you can find out how to do it. Twitter can be a real boon and its fun. Facebook is the same I never used to like Facebook but it is everywhere and it is fun and lots of my friends sell lots of stuff via FB.