Wednesday, 25 July 2012

Thanet iPhone app

Bay app is brilliant

As part of the Tourism service seaside campaign, visitors wishing to discover Thanet’s beaches and bays, can now get all the information they need – thanks to an amazing new iphone app and ebrochure

The Thanet ’beaches and bays guide’ app is all set to revolutionise the way that visitors learn about the area’s local beach attractions.  It’s also complemented by an online ‘ebrochure’ containing the same information, but designed for online users.

In the past, Thanet District Council has produced a dedicated, printed beaches and bays leaflet. But the app and ebrochure recognise the way that people increasingly rely on technology to access information.

Both the app and ebrochure are being promoted via 25,000 postcards, and these will be distributed in August through regional publications in Kent and Surrey, local businesses, campaign with Tourism South East and our consumer eNewsletter.

Those who use the app and ebrochure can access descriptions and facility details for each beach, a map showing their location and information on things to do, such as sailing, surfing and beach trips. Information on beach safety and advice on the best beaches for family fun are also provided.

The app and ebrochure also contain dedicated pages on the Thanet Coast Project and its events.

The council’s Cabinet Member for Tourism, Cllr Iris Johnston said: “When we market Thanet, we always think of our audience and the best way to access people.

“The iphone app and ebrochure offer exciting new ways for us to remind everyone that Thanet has wonderful beaches and bays with so much to offer. By making use of new technology we can tap into the enthusiasm of a whole new generation of potential visitors.

“The app and ebrochure have no geographical boundaries, so their potential is enormous. I’m sure the app and the ebrochure will both prove to be an amazing success.”

Anyone wishing to download the app simply has to visit the App store online, and search for ‘beaches and bays guide’. Alternatively they can click on the link/banner within the beaches and bays section of the website www.visitthanet.co.uk/beaches-bays.
Publication date: 19 July, 2012
ENDS

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